1951-1963

The Era of Performance Begins

 

In 1951 Harley Earl assigned General Motors' stylist Bob McLean to design a sports car for Chevrolet. Little did they know the car they were designing would take off and become the icon that the Corvette is today. In April of 1952 they completed a full size plaster model of the car and in June of the same year presented it to the General Motors executives. It was slated to make its debut at the 1953 Motorama Auto Show.

It was soon named the "Corvette."

Because of the notoriety the Corvette received at the Motorama Car Show, it was soon slated for production. The factory in Flint, Michigan was chosen to be the place where the new car, the 1953 Chevrolet Corvette would be hand-built.

In 1953 Zora Arkus-Duntov joined the Corvette design team and brought with him ideas of a faster, stronger and better handling sports car. The 1954 version of the car was quite similar to the '53 offering, save a few body adjustments and fine-tuning. The real change came in 1955, when the effects of Arkis-Duntov were felt. The car featured many performance tweakings and some new power under the hood.

Following the changes under the hood in '55, 1956 saw the first real redesign of the exterior. 1956 also saw some accomplishments on the track for the Corvette as well. Arkus-Duntov set the two-way record at Daytona with the speed of 150.583 MPH. Also, the Corvette set the production car speed record with a speed of 145.543 mph. The Corvette won its first national title at the Seattle Seafair race in '56, in a production car driven by Richard Thompson.

The 1957 version of the new American icon got another performance boost. It gained some horsepower and a new transmission. The Corvette continued to win on the racetrack, gaining wins at Speed Week in Daytona and the endurance race: Twelve Hours of Sebring. The fame and popularity of the Corvette grew to unprecedented heights in 1957. In fact, Chevy began the Corvette News magazine to quell demand.

1958 was a banner year for the Corvette. It was the first year that enough models were sold (9168) to turn a profit for the car. Also, one of the two Corvettes entered in the Sebring Grand Prix of Endurance placed first in the GT class. At the General Motors Proving Ground in Phoenix, Arizona, Arkus-Duntov ran the Corvette SS to 183 mph. Also, a few styling and performance changes were in order for the 1958 Chevrolet Corvette. Not too much changed going into 1959. The '59 version of the popular sports car was slightly tweaked, with minor exterior and control panel adjustments.

The real news in '59 was the debut of the Stingray. Brought out at the President's Cup Race at Maryland's Marlboro Raceway, the Stingray was based on the Corvette SS chassis and a redesigned body styling. It would be a few years until the car was introduced to the public.

Once again, the 1960 Corvette was not very much different from the offering of the previous years. New colors were available and a new suspension made handling better. The real news of 1960 was that sales reaching the 10,000 mark. This number was a sure sign that the Corvette was becoming part of American culture. Proof of America's obsession with the car was the start of the hit television show, Route 66. It featured two men driving around the country in a 1960 'Vette.

The Corvette was still gaining notoriety on the racetrack. At the Twelve Hours of Sebring three Corvettes showed: one Corvette won the race and others came in second and third in the GT class in 1960. Once again, in 1961 a Corvette finished first in the GT class and eleventh overall at the race.

1962 marked the end of an era. In '63 a redesigned body would debut. However, the engineers did not make the '62 version of the 'Vette without some slight changes inside and out. '62 also saw the 'Vette continue to dominate at the Sebring race and also wins at Daytona Continental and Los Angeles Time-Herald Three-Hour Invitational Grand Prix (this win was with the 1963 model).

1963 was the first year that the Corvette got a major overhaul. A new body design was introduced - in convertible and coupe versions. The design - the Stingray - was sleeker and trimmer, going along with the changes of the times. Some performance tweaks were made as well.

Even though the original design of the Corvette changed, the idea behind it stayed the same. It started as a sports car for the American people and it still is. As people grew more accustomed to speed and more power under the hood, Chevrolet gave them what they wanted. As people started to use the open roads more and spread out beyond the city, the Corvette grew in popularity and appeal. The nation itself was undergoing changes in '63 - the Civil Rights movement was heating up, Kennedy would be assassinated that October (marking the end of the fifties era)...the Corvette redoing its design was just a symbol of this change.